When purchasing or accessing digital content via Snapplify, you’ll often need to choose a licensing duration and these options are set by publishers and determine how long you’ll have access to the digital material. A purchased license gives the user a right to read and use that eBook (within DRM limitations, which include the duration the license is valid for).
Snapplify offers a range of flexible licensing durations so you can choose access that suits your goals and budget.
You can choose from three licensing durations:
- 1-year license
- 3-year license
- Perpetual license
Examples of Common licensing setups
| License Type | Access Period | Common Use Cases |
|---|---|---|
| 1-Year License | 12 months from date of redemption | School textbooks; library books |
| Perpetual License | No expiry | School textbooks, library books, reference materials, lifetime access resources, |
How they apply in different markets
| Market | Preferred Licenses | Why It Works |
|---|---|---|
| K-12 Education | 1-Year License | Aligns with academic calendar; schools budget annually |
| Higher Education | 1-Year, 3-Year or Perpetual | Universities prefer long-term or lifetime access to support course reuse |
Each license duration provides the user with a different time duration in which to access content and should be priced according to the duration of that period.
Pricing recommendations
We recommend setting competitive prices to attract more customers and boost your sales. Adjust prices based on the duration to offer better value for money. Publishers have successfully used various licensing durations to increase sales and customer engagement. For example, offering short-term licenses for educational content can be particularly effective.
Licence | Licence durations (for user) | Set your eRRP/DLP at |
1-year licence | User will be able to access the content for a period of 1 year, after which the content will be removed from their library. | 30-50% less than your eRRP (recommended retail price) or DLP (digital price list) |
3-year licence | User will be able to access the content for a period of 3 years, after which the content will be removed from their library. | ± 20% less than your eRRP/DLP |
Perpetual licence | User will be able to access the content forever. | 0-20% less than your print RRP |
Using EAN numbers to differentiate between licences
If you would like to provide different licensing options for a title, you can do so as follows:
- Provide a unique EAN number for each title
- This can be achieved by appending an identifier to the standard EAN.
The example below shows three different licences for the same title. Please note the identifier appended to each EAN to make it unique for each licence duration.
| EAN Example | Title | Licence duration |
| 9780801448157 | The Lord of the Rings | Perpetual licence |
| 9780801448157_3y | The Lord of the Rings (3-year licence) | 3-year licence |
| 9780801448157_1y | The Lord of the Rings (1-year licence) | 1-year licence |
Need help? Reach out to us by emailing marketplace@snapplify.com.
