When purchasing or accessing digital content via Snapplify, you’ll often need to choose a licensing duration and these options are set by publishers and determine how long you’ll have access to the digital material.  A purchased license gives the user a right to read and use that eBook (within DRM limitations, which include the duration the license is valid for).


Snapplify offers a range of flexible licensing durations so you can choose access that suits your goals and budget.


You can choose from three licensing durations: 

  1. 1-year license
  2. 3-year license
  3. Perpetual license

Examples of Common licensing setups


License TypeAccess PeriodCommon Use Cases
1-Year License12 months from date of redemptionSchool textbooks; library books
Perpetual LicenseNo expirySchool textbooks, library books, reference materials, lifetime access resources, 


How they apply in different markets


MarketPreferred LicensesWhy It Works
K-12 Education1-Year LicenseAligns with academic calendar; schools budget annually
Higher Education1-Year, 3-Year or PerpetualUniversities prefer long-term or lifetime access to support course reuse


Each license duration provides the user with a different time duration in which to access content and should be priced according to the duration of that period.

Pricing recommendations

We recommend setting competitive prices to attract more customers and boost your sales. Adjust prices based on the duration to offer better value for money. Publishers have successfully used various licensing durations to increase sales and customer engagement. For example, offering short-term licenses for educational content can be particularly effective.


Licence

Licence durations (for user)

 Set your eRRP/DLP at

1-year licence

User will be able to access the content for a period of 1 year, after which the content will be removed from their library.

30-50% less than your eRRP (recommended retail price)  or DLP (digital price list)

3-year licence

User will be able to access the content for a period of 3 years, after which the content will be removed from their library.

± 20% less than your eRRP/DLP

Perpetual licence

User will be able to access the content forever.

0-20% less than your print RRP


Using EAN numbers to differentiate between licences

If you would like to provide different licensing options for a title, you can do so as follows:

  • Provide a unique EAN number for each title
  • This can be achieved by appending an identifier to the standard EAN. 

The example below shows three different licences for the same title. Please note the identifier appended to each EAN to make it unique for each licence duration.


EAN ExampleTitleLicence duration
9780801448157The Lord of the RingsPerpetual licence
9780801448157_3yThe Lord of the Rings (3-year licence)3-year licence
9780801448157_1yThe Lord of the Rings (1-year licence)1-year licence


 

Need help? Reach out to us by emailing marketplace@snapplify.com.